And they cant fly EITHERRRR!!!
[Mel Farr TV commercial]
Mel Farr1, Detroit car salesman and former Detroit Lion, owns a dealership
named Mel Farr Superstar.2
In 1980, Farr teamed up with Detroit Lion Billy Simms to tape a sales commercial.
Since they were superstars, Simms reasoned, they should by flying
in the advertisement. The cape followed a short time later, and Farr was
soon ending his television commercials claiming dealer predominance with
a catchy phrase: Other dealers cant beat my low prices ... and
they cant fly EITHERRRR!!! With this, of course, Mel would fly
off the screen. He hasnt said this for years, but he still wears
the cape. He was very careful not to claim any super power, even flight.
He merely said his competition could not beat his low prices, and they also
could not fly. He never said he could fly, though someone not familiar
with the wizardry of low-budget TV production could easily walk away feeling
that he had, right there, on the screen. Also the cape may have led some
to believe that Mel had some sort of super power, but really, when you think
about it – didnt Dracula have a cape? Also: Batman. They dont
really have any super powers, except biting and repelling, and anyone
can take classes on that. Say this anytime youre feeling vastly superior
to a large group of people.
– Jeff Stendec (May 15, 1989)
1 Mel was also one of the backup singers on the 1971 Marvin Gaye single Whats Goin On.
2 In 1998, Mel was riding high on a half-billion dollars of sales a year; by 2000 Ford shut down his dealerships citing mounting debts and a 36 million-dollar loan default. The Mel Farr Superstar franchise now consists of one Hyundai/Kia location just outside of Detroit.