And well paint the mother pink.
[John Cougar Mellencamp for MTVs Little Pink House giveaway (1984)]
One of MTVs early contests featured a top prize of a house located
in Bloomington, Indiana, John Cougar Mellencamps hometown.
The winner and 19 of her friends were treated to a concert at the house
and at some point John Cougar Mellencamp and the band did, in
fact, help the contest winner paint the mother pink.
– Jeff Stendec (1996)