Dive, Tony, dive! Swim, Tony, swim!
was a small plastic figurine of Kelloggs primary mascot Tony the Tiger
that was available in specially-marked packages of Frosted Flakes[R]
cereal. Tony exploited various physical principles when placed inside a
squeezable two-liter bottle of water which enabled him to travel up and
down freely through the fluid as if controlled by King Neptune Himself.
While everyone else in college was having sex, I wrote the company and asked
for permission to create Diving Tony™
Fan Club t-shirts and the senior attorney at Kelloggs politely told me to
screw off, but sent along a large quantity of Diving Tonys™
along with his letter. The Tonys were then distributed to various party
peoples, and shortly thereafter the Diving Tony™
Drinking Game was created. The object of the game was to not get Diving
caught in your throat and die. Spoken with glee.